Course 1: Know Thyself
Did you know that you already have everything you could possibly need in order to achieve massive success as a beauty professional?
It’s true! You have something called a personality.
A personality is defined as the combination of characteristics or qualities that form an individual's distinctive character.
The problem is that most people don’t realize how their personality helps and/or hurts them during every single interaction of their lives. They do not realize that their
personality is the single greatest factor responsible for life's successes or failures. Because of this, people generally find themselves in a vicious circle of repeating past
mistakes and developing unhealthy or counterproductive habits when they become angry or disappointed.
Most people also never stop to think that their personality is being shared by two distinctly separate but identical people!
Are you the same person at work as you are sitting on the couch at home or hanging out with friends? Most people would say no!! In fact, if your like most people you have
a “representative” , or side of your personality that you show to your clients, your boss, the person ringing up your groceries or anyone you're not completely comfortable
with. THAT is the side of your personality we want to understand and nurture in order to help make you massively successful in your business!
Of course, understanding your personality will also change your personal life for the better, should you wish.
Your personality is not made of a single component. It is a combination of several unique, distinct and compelling parts. Once you understand the different parts of your
personality, the roles they play and how they affect the outcome of any situation you can begin to leverage, or use your personality to its maximum advantage!
Understanding the basic parts of your personality will allow you to positively influence most situations while avoiding unhealthy emotionally-driven responses. You will be able
to easily recognize opportunities and take maximum advantage of them. You will be able to make sound and logical business decisions. Your clients will sense your
confidence and become attracted to it. Co-worker will begin to ask you for advice and look to you for leadership. You will begin to conquer mountains (or at least limit how
often you slip and fall while climbing)!
In fact, once you “know thyself” there is literally nothing you won’t be able to accomplish!
So how do we begin to understand what makes us tick? How do we begin this process of self-discovery? How can we make the picture of success we have in our mind come
Easy! We take a test!
The Jung personality test measures how you prefer to deal with and relate to people, processing information, making decisions and organizing your life. Its results give you
an overview of your personality and behavior. You can then see how your Jung types match up with a particular vocation (such as one in the beauty industry)!.
The Jung typology is the result of the work of Carl Gustav Jung, an well-known Swiss psychiatrist who originated Jungian Psychology. This is one of the world's most
established, respected and widely-used models on personality and behavior. Tests using the Jung typology model are widely used by organizations for assessing vocations,
team building, coaching and personal development.
The test you are about to take has nothing to do with intelligence. It contains no math, science, history or trivia. There are no wrong answers! When answering the
questions, please do not overthink your answers. Simply mark the answer you feel most strongly follows your personal convictions. There are 64 questions total and the
test should take from 20 to 30 minutes to complete.
When your ready, simply click on the link below. A new window will open up redirecting you to the page containing the test. Do not close this page as you will need to come
back after you have completed the test.
Once you have completed the test, click on SCORE IT. The test will then generate a 4 letter code for you. Write this code down because this is your personality type!
Understanding personality types
Now that you are in possession of the unique, four letter breakdown of your personality, let's spend some time going over the meanings, strengths and challenges of the
eight personality traits.
Please keep in mind that your personality is made up of different percentages of each of these 8 traits. You have a little bit of everything in you! Understanding your unique
personality type will not only help you achieve personal success by making you aware of your own strengths and weaknesses but will also help you in dealing with clients!
Soon you will even be able to recognize particular signposts of personality types in your clients and gradually understand how to influence client behavior by your
understanding of what makes those personality types “tick”.
Below is a very general overview of each of the personality types. Later, we will explore the strengths and challenges associated with each as they apply to the beauty
Extrovert - Extroverts are not shy and thrive on action. Examples of extroverts are rock stars, athletes, performers….anyone who enjoys the spotlight! Extroverts love
walking into a room and being the center of attention. They tend to live life to the fullest and are the life of the party!
Introverts -Introverts are typically quiet and thoughtful. Introverts tend to shy away from being the center of attention. They are fine sitting quietly on the sidelines observing.
Introverts tend to make fantastic listeners.
Sensing - Sensors are fabulous when it comes to accepting, processing and believing information that is presented visually or orally. Sensors love to watch informational
videos, how-to guides and are prone to learning best by watching others. If a sensor feels that they need to learn a new coloring technique or haircut they seek out the latest
classes in order to expand their skill set!
INtuitive - Intuitive personality types are the “creative geniuses” of the beauty world. With a great imagination and the ability to work through problems in their mind, intuitive
people pull information and knowledge from within themselves and apply it to their world. Intuitive people don’t usually require too much in the way of directions, they live to
experiment and discover on their own!
Thinking - Thinking personality types are logic driven beings. Thinkers tend to make decisions quickly and can adjust on the fly. Hairdressers who are thinkers are generally
more conservative and tend to take the safest route when providing services. Clients feel safe with thinkers!
Feeling - Feeling personality types are emotionally driven. They are wonderfully empathetic and have the ability to easily relate to a clients feelings and emotions. Feelers
bend over backwards to please their clients and love nothing more than to put a smile on their face! Feelers make decisions based on instinct!
Judging - Lets clear something up right off the bat. Being a judging personality type does not mean your a judgemental person! A Judger plans the thrills of life! They are
organized. They love checklists! They tend to run on time! They are very organized! Judgers make a plan and stick to it!
Perceivers - Perceiving personality types “live in the moment”. They live a life filled with wonder and curiosity. The destination isn’t as important as the journey for a
perceiver. Perceivers are spontaneous, fun, adaptable and masters of improvisation!
Activity 2: Write the four letter combination of your personality type on the lines below.
Spend some time thinking about each of the letters that make up your personality. Review the explanations of the letters that make up your specific personality type.
Visualize yourself in the salon or your business setting. Now, give an example of how each of your personality types can be a benefit or “strength” when dealing with a client.
Example: Your personality type is an ESTJ
“Since I’m an Extrovert, my clients look forward to seeing me and hearing my latest wild story!”
“Being a Sensor allows me to take a look at a photo my client provides and achieve a similar result!”
After you have written down examples of how each of your personality types can be a strength, consider situations of how each of those same personality traits may present
challenges when dealing with clients. Write down an example of each of these as well!
These exercises are meant to allow you time to organize, think and consider. Please don’t be concerned that there is any “right” or “wrong” answer. Remember that your
personality is made up of different percentages of each of these personality traits. Continue reading as we break each of these traits down even further in order to illustrate
how they apply specifically to you!
The good, the bad and the ugly of personality types
Let's learn how each of the personality traits we have mentioned actually affect our daily lives. Each personality type can be a strength as well as provide challenges to the
beauty professional. We will give examples of how each type can be good, how it can be bad or how it can get really ugly and prevent you from thriving in your business.
Then, we will illustrate how to best leverage your personality type for success!
The Good - Because extroverts are “rockstars” they are very entertaining. Their huge personalities provide their very own type of gravity, drawing people into their orbit.
Extroverts are fun to work with and be around! High energy extroverts can literally lift the spirits of anyone and everyone around them as long as their energy is positive!
The Bad - Because extroverts are “rock stars”, clients may feel like the primary focus is not on their needs or wants. If an extrovert isn’t careful, they run the risk of making
their client feel that the only reason they are there is to feed the extrovert ego.
The Ugly - An out of control or negative extrovert can become a distraction to the entire salon. This can drive both clients as well as staff members away due to their diva
type and unpredictable behaviors. Clients may also feel that they are simply part of the background and underappreciated.
How to leverage this personality type: By all means, be yourself but be very aware of your clients verbal and nonverbal behavior to ensure you are not alienating them.
Entertain and be entertaining but keep in mind that your primary responsibility is to make your CLIENT feel like a “rockstar” too! Show co-workers you care by limiting loud or
distracting outbursts. Let your big personality shine without blinding everyone!
The Good: Introverts generally come across to clients as thoughtful, competent and serious. Introverts are wonderful at making clients feel like they are the center of their
universe and their calm demeanor puts people at ease.
The Bad: Calm and quiet can equal boring and timid in the eyes of a client. Appearing to be too withdrawn to the point of neglecting conversation is the greatest danger. It
can be easy to interpret the introverts quietness as lacking confidence.
The Ugly: The beauty business is a people business and shy people typically have an uphill battle achieving success.
How to leverage this personality type: Hear me introverts! Your thoughtful, competent and serious demeanor is POWERFUL. You more than anyone else are able to
make your client feel like a rock star and the center of the universe! Imagine how powerful you become when that client feels that your sole focus, your entire reason for
existing during that hour is simply to make them look and feel their best! That is what an introvert can do by putting the focus on their client through education and explaining
the process of what your doing and why you're doing it. Shampooing the hair? Explain how shampoo works! Conditioning the hair? Explain why it's important to use
conditioner! Are you adding layers to that haircut? Explain WHY and HOW it will be a benefit! The key to success with an introverted personality type is to keep the
conversation going and on point. At the end of their appointment, your client will feel “blown away” by your expertise (no pun intended)!
The Good: Sensors are wonderful at taking directions from clients and working towards making the clients vision come true. They aim to please by giving the client exactly
what the client says they want each time. Sensors are masters are taking visual cues and turning them into reality!
The Bad: Sensors must take care to realize that clients may occasionally ask for something that is not possible, may cause damage or prevent the ability to provide a
desired future service (think tinting blonde hair to brown in the autumn but expecting to go back to blonde in the spring). Sensors can be so focused on doing what the client
wants that they neglect to consider the clients ability to maintain the service, the effect on the clients hair or any long term consequences. Finally, sensors can get into a “rut”
by assuming clients want the same service time-after-time and neglect to occasionally offer new ideas or ways to update a style.
The Ugly: By blindly following a clients wishes, sensors set themselves up for failure occasionally. Sensors that give up their ability to influence their clients decision making
process find themselves taking the blame for failing to manage impossible situations. Consider a client who’s hair is breaking of due to previous chemical services, yet still
insists on yet even more chemical services? Sensors may have problems not just telling a client “no”, but in explaining their reasoning for refusing the service.
How to leverage this personality type: Sensors have a great opportunity to not only give clients what they want but to also add their own expertise and artistic flair into
the beauty service. For instance, if a client is requesting highlights, the sensor can agree to highlighting but also takes the opportunity, and often while using visual cues, to
explain how adding lowlights can give more dimensional effect to the finished product. Sensors should aim for making their clients feel that their wishes and desires are
recognized while setting reasonable expectations and goals and most importantly doing all of this without abdicating or giving up professional control by doing something that
is not in that client's best interest.
The Good: Intuitive personality types are fantastic at taking a general idea and making it come true by adding their own personal touches. They do not require much in the
way of direction on how to do things (they can fill in the blanks themselves) & instead they rely on imagination. This creativity is very attractive to clients who like changing
things up from time to time or want to put the responsibility for their beauty into the trusted hands of an imaginative artist.
The Bad: Intuitive personalities sometimes make assumptions that are incorrect. They become so focused with the creative aspect that they occasionally forget to listen to
their clients. In their effort to be creative they will sometimes experience failure.
The Ugly: Issues with the Intuitive personality type can be compounded by the fact that intuitive people can sometimes fail to adequately manage expectations or fully
explain to a client the outcome of the service prior to beginning since it is sometimes difficult to know where creative roads will lead. At its very worst, a intuitive person caught
up in their creative frenzy will completely ignore any and all client wishes and get into the habit of offering only the types of services that the intuitive type wants to do, not
what is necessarily best for the client.
How to leverage this personality type: It’s almost impossible for a creative genius in a creative field to not succeed massively! First and foremost, intuitive types should
listen to a clients desires and work creatively within that framework! This does not mean that you cannot offer something outside of the scope of what the client wants, of
course you can! How you PRESENT your ideas is the key! Get as creative as you want but always bring the conversation back around to your clients original ideas!
Occasionally what a client wants may be flat out wrong! In this instance, your time to shine will be to illustrate your creative vision for their hair while at the same time
explaining why the clients original idea, although great (remember, they are never wrong, just sometimes confused), may not be the most practical! Nobody can motivate and
excite better than the intuitive type!
The Good: Thinking types are experts at following processes in order to achieve reliable results! Once they have an idea in mind they excel at the mechanical act of
hairdressing and complete their work quickly and, for the most part, competently. Thinkers are wonderful at putting aside anything that may be going on in their lives and
focusing on the task at hand! Thinkers are also master multitaskers, so handling multiple clients at once is second nature!
The Bad: Thinking personality types can have difficulty connecting with their clients on a human level. Since they are driven by logic they can neglect to notice when a client
is giving verbal or nonverbal clues of emotional distress. Sometimes during conversations while working, thinkers will be so focused on the task at hand that they come
across as not being great listeners.
The Ugly: Because thinking personality types follow logical processes, if there is a flaw in that process it tends to disorient or confuse them. Even worse, the thinking
personality type can become such a believer in a flawed process that their end result never seems to improve. They will literally begin to shift blame on to everything except
their incorrect way of doing something! Thinking types are also tremendous skeptics if anything new presents itself that goes against the grain of their belief system.
How to leverage this personality type: Being logical means that you have the ability to set yourself up in the eyes of your clients as an authority in what you do. Take
the time to break down what your going to do, why your doing it and the benefit the client will receive. Combine your logical love for process with your creative side and watch
your clients face when you share with them that you developed a new foil placement with them specifically in mind! Be strong enough to discard techniques or processes that
don’t work and flexible enough to explore new ways of doing things! Clients get excited and develop a sense of great anticipation when they feel they are the sole focus of a
logic-driven person! Give them what they crave and let your inner Spock sparkle!
The Good: When it comes to making instantaneous and long lasting connections with people, no one does it like the feeling personality type. Their ability to empathize, or
put themselves in someone else's shoes, means that most people immediately feel at ease. Feelers are absolute masters at sending and receiving thoughts and feelings
through eye contact and non-verbal body language. Feelers form the deepest connections with clients of all the personality types!
The Bad: Because they are emotionally driven, feelers can be impacted the most by a service that has not gone according to plan. Feelers tend to take negative feedback
to heart. Feelers may also find it challenging to leave their personal problems “at the door” and can occasionally hijack conversations that wind on focusing on themselves
rather than their clients.
The Ugly: Of all the personality types, feelers burn out the quickest and are the easiest to suffer a crisis of confidence. A feeler with a mediocre skill set will find it difficult to
cope with the lack of positive emotional vibes from their clientele. When this happens over time, feelers begin questioning themselves, their choices and their path. At worst,
feelers will project their uncertainty and lack of confidence whenever they attempt to interact with a client.
How to leverage this personality type: A successful feeler leads the salon by setting the emotional tone for everyone around them. In this way the feeler is able to
dictate their environment, which in turn feeds their ability to connect with their clients and co-workers in a positive and welcoming atmosphere. Feelers should make it a point
throughout the day to continue to establish positive connections with everyone around them. This can be achieved with something as simple as a smile given to a stressed
out co-worker or a welcoming nod to a new face within the salon. The bottom line: Feelers thrive on positive vibes and should lead the “feel good” parade!
The Good: When it comes to creating and executing a plan nobody can touch a judger! Your highly disciplined personality type knows that showing up to work early,
running on time and staying organized is a way of life! Judging personality types make clients feel safe because they are predictable and creatures of habit. They tend to
work within the confines of what they know is possible and tend to stick with commitments!
The Bad: Because of their highly disciplined and organized personality, judgers can become aggravated or impatient when things don't go according to plan. Judgers as a
rule are not very spontaneous and view anything which hasn't been planned for as an obstacle rather than an opportunity.
The Ugly: Judger personality types are the least likely to make room for last minute appointments if it means that appointment will force them juggle a schedule, run behind
or stay late. At their very worst judgers look inflexible and arrogant to clients and co-workers. Judgers also struggle mightily with empathizing with people who consistently
run late and can do a poor job of hiding their irritation. To a stressed-out judger people appear as “things to do” on a list rather than human beings.
How to leverage this personality type: More than any other personality type, the judger is best positioned for success in any industry that values being on time,
organization and discipline. A successful judger challenges themselves to become experts of time management so that (if necessary) they can squeeze in that extra
appointment or account for those times when a service may not go according to plan. This can be easily done by studying your schedule for the day and thinking about
where your extra time lurks. Is it in the down time while someone processes? Is it in directing the salon assistant to apply a conditioner while you apply a color retouch?
Perhaps that conditioning treatment needs an extra 10 minutes to “supercharge” the health of the hair! We call the act of creatively finding additional time while actively
performing services the “art of stalling”. Judgers will find that by becoming experts in “the art of stalling” they can virtually eliminate the pressures they feel when their control
of time is starting to slip. (More information can be found on “the art of stalling” later in this course).
The Good: Perceiver personality types are excellent jugglers. They never get too stressed out when things don’t go according to plan, probably due to their spontaneous
nature. Perceivers are more than willing to completely abandon a set plan of action and have no problem including additional, unplanned services without thought to time
constraints. This makes perceivers EXCELLENT upsellers which in turn increases service dollars and salon revenue. Because perceivers tend to “live in the moment” their
flexibility and freedom of spirit are unrivaled!
The Bad: Because their very nature is to “live in the moment”, perceivers can struggle with time management, which in turn can lead to constantly running behind or being
late to work. Perceivers can become easily distracted and may have difficulty focusing on tasks at hand. Multi-tasking may present challenges unless the perceiver has
someone (or a system) to periodically refocus their energies. Perceivers will struggle under heavily structured environments.
The Ugly: At their worst, perceivers can cause an enormous amount of stress on their clients, co-workers and management team. Their struggles with time management,
challenges with structure and lack of focus at times may come across to others as incompetent, careless or unconcerned. Unmanaged perceiver personality traits can
prevent a technically gifted stylist from ever building a large client base and may occasionally cause resentment within the salon staff.
How to leverage this personality type: Perceivers should focus on what perceivers do best: giving their clients the feeling that “anything is possible” at each
appointment. Perceivers should be up front with their clients in letting them know that any additional services that were not scheduled may add some wait time to their
services, but that the perceiver prides themselves on providing a technically good service without rushing through. Perceivers can also develop systems in order to help
them stay focused throughout the day by using alarms to remind them of processing times, upcoming appointments, etc...Salon assistants can be utilized as an extra set of
hands and to help refocus a perceiver should they become distracted immersed into deep conversations with clients. Managers can play a critical part of a perceivers
success by helping to coach/mentor their time management skills, helping to manage customer flow and giving updates as needed on schedule changes. Since perceiving
personality types are the most likely staff members to take a client 5 minutes before the salon closes or upsell additional services multiple times per day they are a valuable
and important resource!
Activity 3: Carefully consider what you have read about the 8 personality traits. Below are a selection of statements. Please read each statement carefully and assign the
dominant personality trait to each.
_____ I love “to do” lists, am highly organized and I usually always run on time!
_____ Clients love me because I make them feel like the center of my universe
_____ I never get stressed out about adding additional services on to appointment times
_____ I find it easy to make long lasting connections with people
_____ I’m great at following a logical process and achieving a consistent result
_____ I don’t require much direction or instruction to do things
_____ I love turning visual cues into reality
_____ My lively personality keeps my clients happy and coming back
_____ I’m usually late for work and sometimes run really behind on appointments
_____ I’m not taking an appointments today that aren’t already on my book
_____ My manager chewed me out today for being too loud on the floor
_____ I get nervous and find difficulty speaking when I’m around someone new
_____ I take it to heart when negative things occur & bring my problems with me to work
_____ I did everything correctly. There is something wrong with the product or the hair.
_____ The client wanted highlights but I’m going to do an all over color and surprise her!
_____ This is what the client said she wanted. Its her fault.
Answer Key: J, I, P, F, T, N, S, E, P, J, E, I, F, T, N, S
Who you are vs who you want to be
It's human nature to make excuses when things don't go according to our wishes or plans. The difference between successful people and people who struggle lies in the fact
that successful people work on understanding their strengths and weaknesses. That is what understanding your personality type is all about!
The next course in this series, SUCCESS FUNDAMENTALS will help you take the next step in the use of your unique personality type to help you implement a series of “best
practices” that will help deliver the type of success that you deserve. If your willing to take this journey of self discovery and improvement you will be prepared for any and all
things you encounter upon the road to success!
It has been a sincere pleasure to share information about personality typing with you. If you have further questions feel free to reach out to use via email. HairdresserU also
offers 1 on 1 phone coaching services as well as group seminars covering this course material as well as all courses in our curriculum.
HairdresserU.com & eBeautyschools.com